The internet has changed the way we do business and a website is an essential part of any company. Whatever your business is, the internet is the easiest way to let the world know about your services. From multinational firms to small one man bands, if you don’t have a website, then you are losing out and somebody else is taking your potential clients. When you start a website, the first thing that you will need to decide upon is what you wish the address of your site to be. Websites all have an address and these are known as domain names. Choosing domain names is quite important as this is generally how people will find you and sometimes judge your worth before they even look at your site.
A good idea is to try and make your domain name close or the same as the name of your company or the service you supply. For example if your company is called Hats With Tunes and you sell hats with built in radios you might want to choose a domain name such as hatswithtunes.com or radiohats.com. This way people browsing the internet can see straight away what your company provides and are more likely to visit your site.
The second part of domain names is known as the domain and are grouped into three types. Top level domains or TLD’s are the .com, .net, info and .org addresses and these are the most popular. However, as the internet has grown and the amount of websites has increased there have been more domain names made available and there are now second and third level domains. Other top level domains are to direct a viewer towards a specific country as in co.uk or .dk. if your business is specific to a certain country, then these domains are worth considering.
Many of the more obvious domain names are already in use and sometimes it is worth trying to be a little different when you are trying to come up with yours. If hatswithtunes.com has already been taken then perhaps look at the initials and try hwt.com. By doing this you can also make your domain name easier to remember than if your company has a long and confusing name. Also look at changing the level of the domain as just because .com has been used .net may still be available. Another factor to consider is the price of the domain name as these can differ quite considerably.
computing over a remote network of servers in one location securely accessed by various signed up individuals and organisations. The data held on these networks are securely held and are able to be accessed by various people working on the same project. In a nutshell, it is like a global hard drive. Rather than having to carry USB sticks and email documents across time zones and locations, all the people working on a particular project can have 24/7 access to the various bits of data from different contributors going into that project. Initially, this all might seem very disruptive to the print industry. However, cloud computing poses a number of benefits and companies in the field of print are learning to adapt.
Firstly, it is speeding up the production process through real time collaboration. Collaborators no longer have to send designs back and forth but share information over the cloud, making changes as and when necessary.
Secondly, it allows companies in the industry to improve their offering to their customers and clients. For example, products can now be tailored to meet specific low number orders as cloud computing reduces the cost of producing print goods (see below) while increasing the speed of production through real time collaboration.
There is a cost efficiency benefit also. Products can be printed on demand and thus the supply chain is rapidly improved. For multinational organisations this means they do not have to wait for days for products to be shipped from overseas and there is less administrative work involved as receipts and such are eliminated. Also, as the printing is on demand this reduces wastage, so therefore not only does it save money but it is more sustainable as far as the environment is concerned.
As sending images for printing via email can reduce the quality of the original design, quality can be improved through cloud printing. The most popular format for sending images via email is JPEG (Joint Photographic Experts Group) as it can transfer large amounts of content in small files. But in order to do this it compresses the images thus causing a noticeable fuzziness when looked at closely. Though it is possible to reduce this upon opening the file it is time consuming. Thankfully, cloud printing eliminates this problem allowing printing companies to provide a more highly polished product and giving value for money to clients.
Cloud computing is also creating greater mobility for people. A growing number of workers are accessing email and data via their mobile phones. In the past, to print something they would have to log on to a laptop or desktop connected to a printer. Now they can connect their mobile devices to the cloud which in turn will be connected to a network of printers within reasonable reach. Leading the way in this innovation is HP with their ePrint Enterprise offering which works exclusively with BlackBerry. A similar service is offered (in the United States only) from Fed Ex.
Other companies leading the way in cloud printing include Hubcast and Caslon. The latter is aiming to work with large MNC’s such as Proctor and Gamble to simplify and improve the printing of their packaging materials through the many benefits mentioned above. The former has recently worked with HP to deliver mobile printing solutions for employees of various organisations across 135 markets.
Any hidden web page object that is used to track visitors without being clearly visible is known as a web bug. They are invisible in order to covertly track a web visitor. If the object was visible, it would get in the way of the page, make visitors suspicious and probably be blocked. Scripts, iframes, images and other objects are used to create web bugs. The images and objects used generally don’t have any borders and are transparent though sometimes they merely blend into the background. The elements of web bugs are downsized to such a degree that the human eye simply cannot see them.
In addition, their tiny size means that their transfer rates will be all but unnoticeable. Visitors are tracked using cookies, IP addresses, header information and much more. Although web bugs may only track the visitor’s current page, there are bugs capable of going through the whole browsing history of an individual. You should not confuse web bugs with the software kind which describes an error, these bugs are deliberately created in order to track visitors.
Why Are Web Bugs Used?
As you might suspect, the whole point of creating web bugs is to improve the level of information garnered from online users for marketing purposes. Proponents of web bugs will say that they are there for a person’s convenience. However, they rightly cause privacy concerns because they aren’t easy to detect which means people can’t opt out. The only real plus point in relation to web bugs is the fact that they can collect useful consumer information and aid in online advertising.
Web Bug Invasion
Unfortunately, web bugs are blatantly misused by those who champion them. The biggest concern is the fact that there doesn’t seem to be a specific limit on the number of different web bugs allowed on any one site. It is also the case where the information is illegally sold. Spam marketers use web bugs to find out if their spam mail is being received. If it is, they know that their emails are bypassing spam filters. Hidden objects are often linked with phishing sites, malware, viruses and other issues that affect your security.